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No. 15 - November 2008

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DESTINATIONS
Milan set for make-over in the run-up to Expo 2015

The city has launched a series of large-scale regeneration projects, with the biggest conference centre in Europe under development. Hotel accommodation is also growing, with international chains and fashion designers competing for the best locations in the city centre. This dynamic backdrop provides a setting for the areas in which Milan excels, sport and design, around which events programmes can be tailored.
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HOTELS
Tenuta dei Ciclamini expands its accommodation capacity

In 2009, the 4-star estate in Umbria will have 18 new rooms and a new 250-seater meeting room.
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HOTEL GROUPS
Italy’s new hotel group: Ora Hotels
It has just opened a hotel in Parma, recently acquired another in Zanzibar, and is renovating a third in Assisi set to open in 2009. Its ambition is to open a further twenty properties in Italy over the next five years.
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CONFERENCE AND EVENT VENUES
New technology at Spazio Novecento

The events venue in Rome’s Eur district is set to become even more hi-tech thanks to an impressive lighting system and better acoustics.
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ITALIAN INDUSTRY ASSOCIATIONS
MPI Italia tops 300 members
This target was met in July at the association’s general meeting in Perugia. The Italian chapter is now the second largest in Europe in terms of member numbers.
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PROFESSIONAL TOOLS
Available the 2008 edition of The Venue Italia Conference and Incentive Directory

A tool that showcases by region what Italy has to offer the events market with detailed hotels, venues and DMCs' fact sheets.
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CURRENT ISSUES
Standard system for hotel stars introduced in Italy
The government has just launched a measure to introduce a single standard of hotel classification across Italy. Up to now, the 21 individual regional authorities have had decision-making power regarding for assigning stars to hotels, with variations in regulations leading to differences in quality and confusion among users.
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SPECIAL OFFERS
All-inclusive package at the Park Hotel Villa Grazioli on the Roman Hills

The offer is valid from November 2008 to March 2009 for a minimum of 15 people.
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Meeting package deal at the Golden Palace in Turin

The 5-star luxury hotel is offering a group rate of EUR 250 per person.
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DMCs, PCOs and Events Agencies
See Italia and Contact merge into a single DMC
In July, the two agencies, based in Rome and Milan respectively, merged to form a single company, pooling their know-how, experience and knowledge of the country.
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Solo Services expands its customer portfolio

The DMC strengthens its position by addressing both the Central American and North European markets.
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Andromeda opens in Rome
In June, the Naples-based PCO opened a branch in Rome, with a view to gaining a foothold in new market segments: artistic and cultural events.
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