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No. 8 - December 2007

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DESTINATIONS
Boom time for Apulia’s Salento on the meetings and incentives market

This large region, with distinctive long and unspoilt stretches of coastline, has recently become one of Italy's most successful tourist destinations.
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HOTELS
A new Hilton Garden Inn for Matera

The 4-star opens in this southern Italian city, famous for its  “sassi” architecture. With its hi-tech conference centre and exclusive spa, the hotel is designed to meet the demands of business clientele.
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In January 2008, Novotel will open its second hotel in Bologna
Following the launch of the Novotel Milano Malpensa Airport, the chain is now set to open a new hotel a stone’s throw from Bologna’s trade fair district, designed according to the new concept Novotel designed for natural living.
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The Du Lac et Du Parc Grand Resort on Lake Garda also preferred by Triumph

The UK motorcycle manufacturer held the international press preview for its new model here, using the large park to exhibit the vehicles.
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A Friendly Office at the InterContinental De La Ville Rome

The 5-star hotel in the centre of Rome offers business clients a fully-equipped mobile office, which can be moved wherever it is needed around the building.
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CONVENTION AND DESTINATION BUREAUS
Rimini and Turin convention bureaus launch twinning project

The two organisations will combine their human and financial resources, as well as their expertise, with a view to attracting more events business by sharing commercial strategies, promotional activities and staff training programmes.
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Positive results for the first year of Piceno Congressi

The destination marketing project is helping to put this part of central Italy on the map for the events market.
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Meet InLiguria: a “super consortium” grouping Liguria’s meetins and events offer
Six organisations have created a new body that will promote the entire region on the national and international markets.
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CURRENT ISSUES
Conference activity grows in Italy, with both delegate numbers and revenues up. Government involvement needed for further development
Italy’s conference business registered substantial growth in the first half of 2007, according to the Osservatorio Congressuale Italiano that monitors the country’s meeting and conference market. Its report was presented at the end of November at the BTC in Rome.
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Italian event wins ICCA Best Marketing Award 2007

The 15th congress of the European Association for Psychotherapy, held in Florence from 14 to 17 June, was brought to the city thanks to the Firenze Convention Bureau and was organised by local agency Promo Leader Service. It received a huge majority of votes from the more than 900 delegates convened in Pattaya (Thailand) for the ICCA General Assembly.
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SPECIAL OFFERS
Go to the theatre with Sina Fine Italian Hotels and Il Sipario Musicale
The Italian hotel group offers the opportunity to attend operas and concerts in Italy’s most famous theatres, combined with a stay in one of its hotels in Milan, Rome, Florence, Parma and Venice.
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Meetings Special at Grand Hotel Palazzo della Fonte

Fiuggi’s luxury 5-star hotel, just 60 km from Rome, is offering two promotion packages for the winter, with events organisers in mind.
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CONFERENCE AND EVENT VENUES
The new Gran Teatro in Torre del Lago in Tuscany is unveiled

The complex will boasts an open-air amphitheatre, an auditorium and several meeting rooms.
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DMCs and PCOs
Well Done Group: from outbound to inbound

The Rome-based PCO has opened up to the inbound market. Its big test: the international conference on water attended by over 300 authorities and specialists from all over the world.
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PROFESSIONAL TOOLS
Available the 2007 edition of The Venue Italia Conference and Incentive Directory

A tool that showcases by region what Italy has to offer the events market with detailed hotels, venues and DMCs' fact sheets.
 read more 

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Convegni Publishers - Tel: +39 02 349921 - P.Iva: 10208860154
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