After organising events for Italian companies and institutions, both in Italy and abroad, the Rome-based PCO has opened up to the inbound market. Its big test: the international conference on water attended by over 300 authorities and specialists from all over the world.
The Well Done Group, a Rome agency created in 2004 specialising in the organisation of conferences and events, is now targeting the inbound market. “Until now, our core business has been staging conferences and events for Italian ministries and companies, both in our country and abroad”, explains Natalia Ramadori, co-owner of the group with Ilaria Bruno. “The experience we have gained in the outbound sector has given us a profile on the international market, which is now choosing us to organise events in Italy”.
The results are impressive. In September, the agency was commissioned by the Tiber catchment authority in partnership with France’s RIOB (Reseau International des Organismes de Bassin) and the Italian environment ministry to organise in November in Rome the Conference internationale sur l’application de la directive cadre europeenne sur l’eau [International conference on the application of the European directive on water], which was attended by more than 300 representatives from ministries and authorities from all continents.
“We arranged everything, including the flights, hotels, venues for meetings and banquets, interpreting services and security, which was necessary to ensure the safety of the participants. In keeping with the conference, we chose water as a theme of the event”, says Ms. Ramadori. “The conference was held in the 17th century Complesso Monumentale di San Michele in Ripa Grande overlooking the Tiber, in the city’s historic centre, while for accommodation, we chose small, charming hotels in the typical areas of Trastevere and Aventino, also on the river. The gala dinner took place in the prestigious Casina Valadier on the Piancian Hill, in the heart of Villa Borghese”. Other recent signs of the agency’s success are the enlargement of its office and the expansion of its portfolio, with names such as Grandi Stazioni, the Lugano-based Banca del Gottardo and AdnKronos.
December 2007 |
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