The 2007 BTC International, the Italian conference and incentive trade show taking place on 8-9 November at the New Rome Trade Fair, will for the first time feature an Events Area, bringing together some of the major Italian communications and events agencies.
The area, conceived by BTC and Newtours, one of Italy’s leading events management companies, will host one-to-one meetings and provide an exhibition space where agencies and suppliers can showcase their products and services, and meet new or existing clients.
The main feature of this “events village” will be interactivity, which will give communications agencies the chance to present their events and solutions in a creative and spectacular way. BTC project manager Marta Pieralli explains: “with the Events Area, BTC, whose core businesses are conferences and incentives, will now also involve the events sector, which is growing in importance for our industry.”
“By involving the university faculties of Communication Science, Architecture and Industrial Design”, says Giuseppe Lepri, chairman of Newtours, “we also wanted to give the operation cultural appeal, but above all make it a shop window for future professionals in the industry. The Events Area was conceived as a launching pad for events , to explain behind-the-scenes facts about them, and to give a voice to suppliers who are never seen, but without whom no event could exist.”
November 2007
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